CONCEPT DEVELOPMENT & DESIGN FOR PEOPLE ideas and BRANDS

ART DIRECTION

Explore Design…

LIVE VISION

GUIDING VISUAL AESTHETIC IN VARIOUS PROJECTS. LEADING COLLABORATION WITH A TALENTED TEAM. ENSURING A COHESIVE VISUAL STRIKING OUTCOMES. DEVELOPING MOOD BOARDS, STORYBOARDS, PROVIDING FEEDBACK & MAKING CRITICAL DESIGN DECISIONS. GOOD ART DIRECTION IS A BLEND OF VISION WITH EFFECTIVE PROJECT MANAGEMENT AND EXCELLENT DELIVERING.

Brand Identity

Explore Design…

shaping a brand

CREATING A UNIQUE & CONSISTENT VISUAL REPRESENTATION. CRAFTING A LOGO, TYPOGRAPHY, COLOUR PALETTE, AND DESIGN ELEMENTS THAT CONVEY THE BRAND’S PERSONALITY, VALUES, AND MESSAGE. A SUCCESSFUL BRAND IDENTITY DESIGN CAPTURES THE ESSENCE OF THE BRAND AND HELPS ESTABLISH A STRONG AND MEMORABLE PRESENCE IN THE MINDS OF CONSUMERS. IT PLAYS A CRUCIAL ROLE IN BUILDING RECOGNITION, ENABLING BUSINESSES TO DIFFERENTIATE THEMSELVES IN A COMPETITIVE MARKET AND EMBRACE A STRONG CONNECTION WITH TARGETED AUDIENCE.

Spatial design

Explore Design…

stimulating SPACE

CREATING HARMONIOUS AND WELL- UTILIZED SPACES FOR SPECIFIC NEEDS AND ACTIVITIES OF THE PEOPLE WHO INHABIT OR INTERACT WITH THEM. BY CONSIDERING FACTORS LIKE HUMAN BEHAVIOR, AND THE DESIRED ATMOSPHERE IT INVOLVES CREATING A PHYSICAL SPACE THAT STIMULATES IMAGINATION, ENCOURAGES COLLABORATION, AND SUPPORTS INNOVATION COMBINING ARTWORK WITH TECHNOLOGY INTEGRATION. FROM THE LAYOUT TO THE CHOICE OF COLORS, DECORATIVE ELEMENTS, STYLISH BACKDROPS AND THEMATIC SETS TO INTERACTIVE INSTALLATIONS. PROVIDING OPPORTUNITIES FOR CREATIVE EXPRESSION FOR AN OVERALL EXPERIENCE.

visual concept development

Explore Design…

communicate THE message

TRANSLATING ABSTRACT IDEAS INTO STRATEGIC CREATIVE BRIEFS. MULTI-DISCIPLINARY DESIGN BASED RESEARCHERS; EXPLORING DIFFERENT VISUAL STYLES, METODS, TRENDS, THEMES, & AESTHETICS. EFFECTIVELY COMMUNICATING A MESSAGE. VISUAL CONCEPT DEVELOPMENT AIMS TO FIND THE MOST COMPELLING AND APPROPRIATE VISUAL APPROACH. INVOLVING BRAINSTORMING AND EXPERIMENTATION, MOOD BOARDS, SKETCHING, CREATING DIGITAL MOCK-UPS, LEAD THE VISUAL DIRECTION. THIS IS VITAL IN SHAPING THE OVERALL LOOK & FEEL OF A DESIGN, WHETHER IT’S FOR BRANDING, ADVERTISING, FILM, OR ANY OTHER VISUAL MEDIUM.

consultant

Explore Design…

valuable insights

MY APPROACH IS ROOTED IN EMPOWERING CREATIVE ENERGY. LEVERAGING PRAGMATIC PROBLEM-SOLVING. ASSISTING CLIENTS IN DEVELOPING AND EXECUTING INNOVATIVE, EFFECTIVE SOLUTIONS THAT ALIGN WITH THEIR GOALS. DRAWING UPON 18 YEARS OF EXPERIENCE IN DESIGN FIELD, AND COMPREHENSIVE INDUSTRY KNOWLEDGE, I OFFER VALUABLE INSIGHTS AND TAILORED RECOMMENDATIONS. WORKING CLOSELY WITH CLIENTS, HELPING TO ENHANCE CREATIVE INITIATIVES, ENABLING TO MAKE DECISIONS. ACHIEVING DESIRED OUTCOMES.

TEAM

ON BOARD

// ARCHITECT //

// MOTION DESIGNER //

// ANIMATOR //

// GRAPHIC DESIGNER //

// PROGRAM DEVELOPER //

// PROJECT MANAGER //

OVER THE YEARS, I HAVE LEAD TOP GLOBAL CLIENTS FROM MULTIPLE INDUSTRIES INCLUDING FASHION, MEDICAL, HIGH TECH, MUSIC, LUXURY EVENTS, SPORTS, CULINARY, LITERATURE, EDUCATION, COMMUNITY AND ENVIRONMENT INITIATIVES.

CLIENTS

Adidas
ABBY TAYLOR CLINIQE
American Express
Asota-Ashdod Hospital
B.Teen
Bank Leumi
Beilinson Hospital
Cafe Pitzi
Cafe Poplar
Cell Center
Chef Omri Magal
Clinica
Cloudinary
Coral
Debra Goldberg
DHL
Dixie
Edenia
Elisheva Goldman
Feed Your Mind
Final
Fine Production
Gemini
Gevim
Gil-Ad Arad
GIL LEBANONI
Haim Cohen Group
Heseg
IFF
J Frog
Kakkal
Karvet-Weiss
Kby Designs
Liraz Winman Production
Magnum
MEVASHLIM
Michal Cohen-Chi
Mimo
Messa RESTAURANT
Nirit Weiss
Noa Gal
O’Lala
Orit Yaari
Pink-Perfect
Premier
Radio Tel-Aviv 102
Razberry
Reshet 13
Russian Standard Vodka
Sam Rohar
Sack’s
Shalvata Hospital
Shila Restaurant
Shlomi Shabbat
Shoham Hi-School
So&Co
SURAMARE
Tali Ya’acobi
Takadu
Tal Sherf
Table Talk
Tatti
Tomix
Viola
Waze
Wix
Yaffo-Tel-Aviv
Yana Darom

MAGAZINE

Explore Stories…